The I AM reveals your personal brand blueprint. It identifies the subconscious driving forces, behaviors and characteristics, allowing us to measure and understand, the theme or stories, that are active in your life. The path to a successful business brand begins with discovering your personal identity and inner most truths.

There are no right or wrong, or better or worse, answers. As you respond to the statements, keep the following in mind.

  • Work as quickly as is comfortable; your first reaction is often the best response.
  • If you are unsure of an item, make your best determination based on your understanding.
  • Answer what is true for you in the last few months, not your whole life or just today.