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Hand-Picked Happy Hour

The Hand-Picked Happy Hour ?The Valley?s Official ?NOTworking? Event? is by invitation brought to you by Michelle Corr 6°. It […]

Events, Uncategorized

BRANDING

DISCOVERY + INNOVATION + EXECUTION

Branding is the most misunderstood term in all media. It’s often confused with advertising, marketing and public relations, however, branding is the primary driver for all platforms and business success. Branding instills trust and value in the hearts and minds of your audience. A solid branding presence isn’t what you think; it’s about what your customers think, their experiences, and how you leave them feeling!

True branding is based on you. Who you are not what you do. We determine your universal & God-given gifts, core-values, path, purpose and passions.

  • What’s your story?
  • Who are you?
  • What emotion do you provoke?
  • Where is your target market?
  • Why do I care – W.I.F.M.?

BRAND ALIGNMENT

Proper alignment is key to developing a powerful, magnetic brand:

  • Brand Archetype
  • Brand Pillars
  • Brand Promise
  • Brand Voice
  • Brand Name Ideation
  • Brand MarkBrand Guidelines
  • Brand Collateral

BRAND ARCHETYPES

First we explore your personal, business and target market archetypes. In psychology, an archetype is a model of a person, personality, or behavior that channel experiences and emotions, resulting in recognizable and typical patterns of behavior with certain probable outcomes.

Your archetype(s) defines your universal and God-given gifts, core-values, path, purpose and passions. What’s your story? By identifying your brand’s archetype, we personify them to further clarify the relationship. Successful brands have common human characteristics, which start internally, with a purpose, vision, mission, and values. 

These internal human characteristics should translate seamlessly from person to brand. The brand identity system is a visual representation of the brand. When translated into a person, it provides the key to your brand’s visual representation and appearance.

BRAND PILLARS

HONEST + MEANINGFUL + DIFFERENT

BRAND PROMISE

 A statement, commitment or proposition, made by a person/company to its customers, as to the value, benefit or experience (tangible and intangible), they may expect to receive, each time they interact with its products and services. The more consistent, and powerful, a company can deliver on that promise, the stronger the brand value in the mind, and hearts, of customers and employees. It is the most important aspect of a brand.

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  • ALOHA
  • BRAND STEWARD
  • TALK SHOW HOST
  • PHILANTHROPIST
  • CONNECT
    • MCM Client Intake
    • I AM Indicator