First we explore your personal, business and target market archetypes.Â In psychology, an archetype is a model of a person, personality, or behavior that channel experiences and emotions, resulting in recognizable and typical patterns of behavior with certain probable outcomes.
Your archetype(s) defines your universal and God-given gifts, core-values, path, purpose and passions. Whatâ€™s your story? By identifying your brandâ€™s archetype, we personify them to further clarify the relationship. Successful brands have common human characteristics, which start internally, with a purpose, vision, mission, and values.Â
These internal human characteristics should translate seamlessly from person to brand. The brand identity system is a visual representation of the brand. When translated into a person, it provides the key to your brandâ€™s visual representation and appearance.